Evaluation Question 4

'Who would be the audience for your media product?'

Before we produced our product, as a group we discussed and considered what age and gender our 'Deceptive' will be targeting. In addition to this before we made a decision we made a questionnaire which we shared on Facebook, and one of the questions was 'How old are you?' and more people picked the option of 16-30. With the addition of independent research I found out that making the age rating of our opening a 16 was the most appropriate age. This is because they are more likely to enjoy a thriller film as a thriller is usually quite intense and gripping which would please someone of that age and/or older. Moreover, due to the bloody and violent scenes that can be seen in the opening and possibly throughout the rest of the film it makes sense to make it an older age rather than it being a 12. Next, we discussed what type of audience we are targeting in terms of Gender (through our opening/film). Another question we asked in our questionnaire was 'What is your gender' and more than half said female, this revealed to us that the Gender that our opening will be most likely targeting is a female audience. This is also because our opening (so far) is an all female cast, meaning they will relate to the characters more than the males. Overall, I believe that targeting a younger audience is an effective choice for our group and the success of our opening because the younger generation are more connected to social media, meaning we could promote our film on sites like Twitter and Facebook whilst also selling our film on popular sites and companies like Netflix.

Moreover, I believe that our opening/film 'Deceptive' will attract a lot of attention and success because there are similar movies in the industry that are very popular and appeal to a wider audience, one example would be Gone Girl which was a very successful and thrilling film. One aspect of this film that we do have in common is target audience (Gone Girl is an 18), meaning anyone who enjoyed watching Gone Girl might like watching our film, as we both have similar aspects. This would include both having psychological characteristics which are key and very effective in getting the audience drawn into a film, as it allows them to see different sides to people in comparison to other characters. It is clear that some way both films contain a character that has affected psychologically, in Gone Girl Amy is clearly affected mentally possibly by her husband or her daily life as she does some unforgivable and awful things that no sane person would do. Also in our opening to our film 'Deceptive' it is clear 'Lydia' has been traumatized by her passed (when she was kidnapped) due to her frequent flashbacks. Even though both characters have been affected and reacted differently to one another it is clear both have obvious mental issues which is a main characteristic of a psychological thriller. In addition, what they also have in common is the use of mystery, which leaves the audience trying to figure out a scenario that might be happening during the film or trying to figure out a particular character, whether its who they are or what there planning. Finally to add, another comparison I have made about these two films would be our film 'Deceptive' is based on a girl who in her past was kidnapped, while in 'Gone Girl' the film is based around a women who has supposedly been kidnapped, meaning audience would be drawn to this type of film. I believe after seeing these comparisons our audience will be drawn to our film meaning our success rate will go up as it has similar quality's that other successful films have.