Tuesday 28 February 2017

Target Audience Research

After looking at the results of our questionnaire we had created, my group and I came to the conclusion that the age rating for our 'movie' should be a 15. This is because the age 15 was the most popular age in our questionnaire who watch films and are more likely to enjoy watching a thriller. In addition, from our questionnaire we found out that thriller films are the second most popular genre of film with our particular target audience. When we were first discussing our ideas and the results of certain questions in our questionnaire we came to the conclusion that the genre of our thriller movie would be a combination of a crime thriller (incorporating elements like suspense, excitement, surprise, anticipation, anxiety etc.) with a slight addition of psychological thriller characteristics (including elements like mystery, drama, action, psychological horror etc.). We came to this conclusion because the genres crime and psychological were the top two genres in our questionnaire (Crime being number one). This was an effective choice because we are able to target a wider type of audience as well as being able to create a unique and engaging thriller opening using the characteristics of a crime and psychological thriller. Some of the characteristics of a crime that we have include a lose criminal, mystery of who is the criminal and what happened to the victim, anxiety and excitement from the flashbacks etc. Also, the characteristics of a psychological thriller that we have included are; the mental state of our main character 'Lydia' and the psychological horror represented using the flashbacks. In addition, from another question that was in our questionnaire we asked what was our audiences favourite aspect of a thriller, this turned out the be flashbacks which is what we have included in our opening. This was an effective choice because we are able to entertain a wider audience and we are able to be creative in how we are going to film these flashbacks. Moreover, we also asked other questions like what location they preferred when watching a thriller which turned out to be a house, which we have included. As well as using other locations like a park and a garag.

1 comment:

  1. Good use of your audience research here to inform your certificate choice - use this type of audience research to inform your titles/stars/narrative hook.
    Mrs H

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